Alex.com allows you to see which websites are receiving the most traffic in each country. Why is this helpful? One of the most important reasons is the ability to determine where to spend your Pay Per Click dollars, depending on who is delivering the most potential traffic for your business.
Based on traffic statistics, Facebook has grown dramatically over the past couple of years and is now a viable option in PPC marketing. There are two ways to market your online business through Facebook. As well, there are two payment methods to choose from within their advertising program. Let’s explore all of these variables. It goes without saying that you need to have first opened a Facebook advertising account before you can do any promotion.
Advertising Option #1: Driving Traffic to your Facebook Page or Directly to your Website.
Assuming that you have created a Facebook page for your online business, which you can do a no cost at facebook.com/pages, you need to decide whether to promote your business page or instead – drive traffic directly to your website. When promoting your Facebook business page, you will want to focus your ad copy on what your page has to offer. You can invite users to become a fan of your page, or to simply click your ad to learn more about your product or service. Driving traffic directly to your website on the other hand, requires ad copy that entices people to leave Facebook altogether. In either case, you will want to make sure your page or website is a true representation of what is promised in your advertisement.
Advertising Option #2: Cost Per Click (CPC) or Cost per 1000 Impressions (CPM).
When you are creating an ad that is targeted at specific Facebook users, the final step in the ad creation process is the method of how your costs are calculated, as well as how your ad will be shown. If you choose the CPC (cost per click) method, you will only be charged when people click your ad. The number times it is shown within a time period is directly related to the competition within your target market and the size of your budget. The second option is to pay on a CPM (cost per 1000 impressions) basis. The latter option begins with a lower cost per click, but the final cost per visitor depends on how often your ad is clicked. Remember, you will continue to pay a set rate for every 1000 impressions, even if no one clicks on your ad.
The key to finding out which method is right for your business is to test each one. You may have an ad that converts very well for every visitor per 1000 impressions, and therefore you will get a lot of visitors to your page or website for less. However, if you your ad does not get a sufficient number of clicks, you will end up spending your daily budget with poor results. On the other hand, if you pay strictly for the clicks received on your ad, you may get fewer visitors from an ad that has a low “click through” rate, but your over all cost will be less. Neither method is better than the other. It is simply a case of what works best within each target market.
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Article Source:
http://EzineArticles.com/?expert=Lowell_Christensen
Hey Readers! I’ve been comin across some crazy stuff the past few days from a few different blogs around the web which I just had to share with you. Check em out below…
Apple IAd Poised to Give Google a Run for its Ad Dollars
"By getting behind mobile advertising in this way, Apple could create a rising-tide situation that will give the business a lot of momentum," he added. … Read More…
PG&E Commits Facebook Identity Theft for Prop 16
The June 8 election on this measure has been tainted by massive false advertising and dirty tricks, and Facebook identity theft is a new low. … Read More…
Free cookies at facebook.com/nabiscocookies: New tack for Nabisco?
… will incroporate traditional advertising avenues, like print, the Facebook move points to the growing importance of social media in reaching consumers. … Read More…
That’s all the news for today guys, so until next time, thanks for stopping by.
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